Most of us who are building businesses online try, I'm sure, to present our best, most professional face to our visitors/potential customers. Today I'm offering some tips on building an online presence for your business. Hopefully they will increase your happiness and prosperity. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)
FOUR TIPS ON BUILDING AN ONLINE PRESENCE FOR YOUR BUSINESS 7
In a day and age when the Internet is mushrooming and there are virtually no
corners of the globe left that are not connected, or at least connectable to
the net; you have to have an online presence to stay competitive. Of course,
building an online presence for your business is not as easy as it sounds.
The number one mistake made by those who are small business owners is to do
it themselves and cut costs wherever possible. This leads to a host of sites
that look or feel simply unprofessional.-
Here are four tips on building an online presence for your business:
1. Hire a professional web designer and ask to see samples of their work. You
want to see currently working sites that have been put together by the outfit
to ensure that you like what the finished product would look like. It is too
easy to be wowed by a web designer’s low price tag only to later end up with
a site that is either run of the mill – as it the case with many software
programs that only offer one or two variations on a theme – or so packed full
of slow loading graphics and flash footage that some consumers who are still
not up to date with computing items will be left out.
2. If you decide to go it alone, pay to have your site hosted. While a free
host sounds good, your website will also become an advertising solution for
the free host. Thus, you will have to display banners, ads, pop ups, and
other undesirable bits and pieces in order to have that free site set up.
Instead, purchase your domain name and pay for the hosting.
3. Do not overproduce your site. This applies especially to first time
webmasters. It is so tempting to add as many “drag and drop” elements on a
site as possible. Resist the urge to have email buttons, counters, guest
books, weather forecasts, map functions and other items on your site all
jostled together. Instead, each page of your web site should be clear,
concise, and quick loading. Furthermore, the less links you offer, the less
chance there is for a broken link. Consistently stay on top of your links to
make sure that customers do not get error notifications.
4. Last but not least, perhaps the most important tip on building an online
presence for your company is to have content that is sticky and that will be
so useful to your customers that they will either bookmark your site or come
back time and again from memory. The goal is to offer unique content,
articles, news, and other web content that your clients or customers will
appreciate, use, and perhaps also pass on to others.
As usual it boils down to: 'Look at your site through your customers' eyes.'
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Author Resource Box
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John Corcoran is a retired High School Teacher of Business Studies, from Nsw,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.html
Folks, I've decided to add a small additional feature to my blog as well as the (fairly )regular Articles. From time to time, when I come across a site that looks interesting I'll add it to the bottom under the heading 'Are You Feeling Adventurous?' without any comment, and leave it to those who are interested to have a look. That's all for now. Bye till next time. John
Are You Feeling Adventurous?
http://JCorcoran1.successuniversity.com/new
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