I'm sure most of you, like me, have been bombarded with unwanted emails. However, email marketing, properly done, can be a very powerful and rewarding marketing method. If we put ourselves in the position of those receiving our emails, as the following article shows, we can make our email marketing much more effective. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)
EMAIL MARKETING: WHAT GOOD DOES IT DO?
In many cases batch email marketing can be waste of time and money,
especially if you are sending emails to people who have not agreed to accept
emails from you. In that case it could be considered spam and lead to being
booted off your internet service provider. It can also create animosity with
your subscribers if they receive a constant flow of emails from you that
appear to be advertising only, with no benefit to them.
Email marketing can be an integral part of your marketing plan and if done
correctly can bring in tons of business. If done wrongly it will bring in
tons of complaints. Consider when signing up for information online that you
are agreeing to accept emails from that company as well as third party
companies. One day you open your mailbox and have hundreds of email for items
or websites that you have no interest in visiting. You will have to go
through each one to stop receiving mail from them and even placing their
address in a spam file does not mean none will get through.
Use email marketing as a target advertising technique, sending email filled
with information the subscribers to your email list will be interested in
receiving. Even if they do not read each and every piece you send them, your
name will be on their mind and if it is of interest to them, your name will
not be put in the trashcan list.
If you have different segments to your business, consider a separate email
list for each segment. If you offer products and service, there needs to
different emails for each one and sending all information to everyone will
only serve to aggravate people who get information they have no interest in
receiving.
Most people scan the subject before opening an email and if they do open it,
the first20 to 30 words must be enough to draw them into the rest of the
email. If not, they will hit the delete key. The subject has to have an
interesting and promising title, and must also pertain to the email. If they
get a piece with the subject stating they have won a million dollars and the
email tells them about a new mouse trap, they will get upset with you. Keep
it honest.
Email marketing will only work if the subject line relates to the message and
the information being sent is of interest to the recipient. Sending the same
email every week will not garner any support from your list members, but will
only make it appear that you have nothing new to discuss and should not be
wasting their time. Keep the message simple, keep it honest and leave it the
discretion of the recipients to remain on your list. Asking them for a reason
they want our of their list if they choose that option is OK, but do not
continue to press for a reason once they tell you to go away and take your
emails with you.
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Author Resource Box
========================
John Corcoran is a retired High School Teacher of Business Studies, from Nsw,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.html
http://www.affiliateangel.biz/blog/
http://www.affiliateangel.biz
http://www.AffiliateAngel.biz/pips.html
So, here's to effective, targeted email marketing. That's all for now.
Bye till next time !
John
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