Three of the great things about doing business on the internet are: the speed with which we can contact people, the vast numbers that can be contacted quickly, and the technical functionality which enables messages to be written as if personally written to each individual, which brings us to autoresponders which is the topic of today's article. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)10
HOW TO WRITE AUTORESPONDERS THAT SELL
The key to writing effective autoresponders is to have a clear objective from
the beginning. Since autoresponders are being sent to those who are
interested in your goods and services, chances are they have already visited
your site or have made a purchase in the past. Autoresponders are a way to
earn repeat business or to sell a new product. They should not be long and
they should have a point that is easy to understand.
While many people use autoresponders as a way to reach a large number of
people without having to send each person on their mailing list a personal
message, you should keep in mind that automated messages do not sell
products. Even though your message will be read by thousands of people,
making each of them feel special is the goal. Those who receive your message
should feel like it was to them from you personally. When writing your
message, use a conversational tone. Always include your full name, your
company name, and URL so customers can click on it easily when they want to
visit your site. Your message should only be one or two paragraphs in length
and should mention your web site once or twice.
Don't use autoresponders to plug everyday products. This is a waste of time
and if those on your email list receive too many messages, they will want to
opt out. Save autoresponders for holidays, special sales, new products
launches, or any other time you have something important to say.
In your opening paragraph, introduce your product. Tell the customer when it
is available and where they can find it. Since most people do not take the
time to read entire emails from companies and small businesses, you should
include contact information in the beginning and at the end of your message.
In the second paragraph, you can describe the benefits and features of the
new product and offer advice on using it.
Since sales letters are generally ignored by customers, an effective
autoresponder should not sound like you are trying to sell something.
Instead, it should sound more like an update or a friendly reminder to visit
your web site. In the subject line, you should include your company name so
people will know it's from you. Since spamming has become a big issue in
recent years, wording your message and your subject line correctly will keep
your message from the bulk mail pile.
After sending autoresponders, track their progress to see how many hits you
receive as a result. If your message was effective, you will experience an
increase in business a few hours after sending the message. Give it a few
days to measure the success of your autoresponder.
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Author Resource Box
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John Corcoran is a retired High School Teacher of Business Studies, from NSW,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlThat's it for today folks. All the best till next time. John
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