All of us know that you can have the best product or service in the world, but if no-one knows about it we won't make a dollar out of it. Today's article looks at the cost and possible effectiveness of online advertising. Dare I say, in relation to 'free advertising' we generally get what we pay for! Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)15
ARE ONLINE ADS WORTH THE COST?
Whenever you are surfing the internet looking for information you will see a
plethora of online advertising offering virtually every conceivable product
or service under the sun. As more people hit the information highway, often
shunning traditional information sources such as print, television and radio,
advertisers are also making the switch. Online advertising can a
cost-effective method of reaching web surfers and getting their message in
front of a different audience.
One of the biggest advantages of online ads is also one of the biggest
disadvantages. Online ads can reach a wider audience and if you have a global
internet business can expand the boundaries of your customer base. In most
cases you have the ability to determine the types of sites on which your
online ads will appear, but in many instances once you place the ad,
especially if going through an online ad agency, your site could end up on
sites that are inconsistent with you beliefs.
If your business is strictly locally based; with print, television or radio
advertising you can restrict the geographic locations where the ads will be
heard or seen. For many local-only businesses, this type of target
advertising reaches only those who are likely to be interested in your
business and be reasonably expected to visit in person. It all depends on
whether you want your advertising effort to have a shotgun effect or a rifle
shot.
While a shotgun approach can reach more people in the least amount of time in
a much wider area, it will also have many of the ads whiz out into cyberspace
with no contact with potential customers. With the rifle approach you can aim
your advertising at a specific customer base and even with a potentially
higher cost can often realize a better return on the advertising dollar.
When considering online advertising you have to look at the potential returns
to determine if they are worth your investment. With internet advertising, as
will many other forms, it is a numbers game. If you anticipate that 10
percent of those who see the ad will respond and ten percent of those
respondents will result in a sale, you should consider that 10,000
advertisement in print media would see 1,000 respondents resulting in 100
sales.
With online ads, your advertisement may reach a million viewers, resulting in
100,000 respondents and 10,000 sales. Weighing these purely hypothetical
numbers would seem to make online advertising a good investment. However,
depending on the placement of online ads, such as on sites that customers for
your products or service rarely if ever visit, the number of respondents may
be considerably lower, reducing the potential return on your online ad
investment.
If you have an online business, it may pay to advertise where your customers
are looking. If your business is completely offline, advertising online may
simply make the business with which you advertise the recipient of any
income.
As with all other forms of advertising, online advertising is both an art and
a science.
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Author Resource Box
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John Corcoran is a retired High School Teacher of Business Studies, from NSW,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlGood luck with your online advertising. May it bring you abundance and great prosperity. Bye till next time. John
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