I'm sure you all know the oldest profession in the world........No! It's not that; it is, in fact, salesmanship. I remember hearing from a very capable salesman one time: "Always sell the sizzle, not the sausage!" Today's article shows that to sell successfully, we must first find some hungry people; then we can sell them both the sizzle and the sausage. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)14
SELLING YOUR SERVICES WITHOUT SOUNDING PUSHY
Selling your services without sounding pushy is the great hairbreadth that
divides the successful salesperson – be it a telemarketer, mail order
solicitor, or car salesperson seeking to foist an undercarriage coating –
from the one who will be hung up on habitually, whose glossy brochures end up
in the recycling bin, and who could not sell a big flannel towel to a
beachgoer who forgot his. While there are a number of reasons why some folks
simply sound pushy even when they do not mean to, there are also a few tips
and tricks to overcome this problem and to rise up in the ranks of those who
have the art of selling in their blood.
Here are the three most important things to remember for selling your
services without sounding pushy:
1. First and foremost, you must come to terms with the product and the
process. Perhaps you are working at a call center and instead of being able
to enter into a person conversation with the consumers – as is your personal
style – you are forced to follow a specific script. This is a hard one for
many people to do, and trying to sell anything when you are not comfortable
with the process will have you come across as being pushy and impersonal.
Thus, become dedicated to using the script, memorize it so that it does not
sound like you are reading something, and make every effort to find a
personal approach even when using a script. Establishing personal rapport
will allow you to sell without sounding pushy.
2. When someone is accused of being pushy, it is usually synonymous with
someone trying to convince a potential customer of the service’s quality even
though the customer is not sold on the concept yet. As a sales person, you
have missed a crucial step in the process by failing to communicate
undeniable reasons why your potential customer needs the service. This in
turn requires you to listen to the customer and understand their needs –
which sometimes you will only be able to do after the first few minutes of
the conversation. Therefore, do not be so quick to sell your service but
instead be quick to listen and then focus on the reasons why your service
will be a need for the customer.
3. Selling your services without sounding pushy requires the salesperson to
understand what they are selling. Sure, you may know that you are selling a
widget protection plan, but just going into the money saving, how much it
will cost the customer, and what great benefits there are does precious
little to convince the consumer who is practiced in saying ‘No” to anyone who
calls. Instead, you need to focus on the end-result your service will have
for the customer. The widget protection plan is great, but if it means the
customer gets to spend time with his or her family playing golf since they no
longer have to worry about fixing the widget, then this is the hook on which
to bait the sale. Once the customer is interested in what the service can do
for them, it is the time to enter into your spiel about cost, and so on.
I guess it means that if we don't want to sound pushy we just have to
remember "to walk in the other person's shoes".
========================
Author Resource Box
========================
John Corcoran is a retired High School Teacher of Business Studies, from NSW,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlSo folks, look for lots of hungry buyers; and happy selling! Bye for now. John.
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!
Psst!...Have you Heard the Buzz? 
...
Plus five resource CDs and one audio CD with additional lessons,
examples, audio interviews, and articles, as well as timesaving software and
invaluable resource files.
