You've all heard the expression when looking for some thing that can't be found " It's like looking for a needle in a hay stack". In terms of building your internet business,is your web site like the bright shiny needle glinting in the sunshine on top of the hay stack, or is it lost somewhere in the depths of the stack where no one can find it? When people search the web using any of the well known search engines, is your web site one of the bright shiny ones at or near the top? Fortunately, there is a way to improve your position, called Search Engine Optimization, or SEO, which is the subject of today's article. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)16
SEARCH ENGINE OPTIMIZATION THAT ANYONE CAN UNDERSTAND
Search engine optimization, or SEO, is used by online businesses as a way to
increase their chances of being in the top ten rankings on search engines.
Because most consumers only look at the top three or five websites listed,
being that high in the ranking increases the possibility of making a sale.
Because there are many tricks to using SEO, you may become confused easily if
you are not used to it.
The best ways to use SEO is to add keywords and phrases to your web pages and
create back links to your website so potential customers will be able to find
your site regardless of whether they use a search engine or not. Search
engines use web spiders that search each website and sites connected to it in
order to create rankings. While this occurs very quickly, search engines
actually check millions of pages, checking for sites that are frequently
mentioned online. Adding keywords and phrases and adding back links on other
websites are easy ways to increase your web presence.
Keywords and phrases are used by those using search engines. After creating
your website, you should conduct research to find the most popular keywords
that people use when looking for goods and services similar to the ones on
your website. Each page within your site should include keywords in the
content, Meta tags, and in the heading of your page. Choosing keywords is not
an exact science. Since you cannot read the minds of those using search
engines, you will need to choose words and phrases that are common. Search
engines have free tools you can use to determine which words are the most
popular for your website.
You will have to update keywords each month since the popularity will chance
and words will no longer be used as much as they used to. Update your web
pages when adding new content or sections of your website. This will help
increase the number of hits you receive. Track your hits to see where they
are coming from so you can have a better understanding of which words work
the best.
Creating back links is another way to increase your web presence. Back links
are simply links to your web site. They can be added to your blog, articles
you submit to article directories, press releases, and other web sites. The
more back links you have, the higher your search engine ranking will be.
Adding keywords to your press releases and articles will also help.
SEO is not difficult to achieve once you get the hang of it. Start by adding
keywords and phrases in order to begin using SEO. Add back links whenever
possible so you will gain more exposure on the web. Track where all of your
traffic is coming from so you can market in areas that generate the most
traffic.
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Author Resource Box
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John Corcoran is a retired High School Teacher of Business Studies, from NSW,
Australia. His aim is to help people to be successful while building his own
internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlhttp://www.pluginprofitsite.com/main-15217That's it for now. Cheerio till next time. John
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