We human beings always seem to be looking for the next new thing, and today's article on Permission Marketing is just a further example of that phenomenon. As marketers we are always trying to gain peoples' attention. If this method works, so much the better. Enjoy!
Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)12
THE NEXT GENERATION OF MARKETING: PERMISSION MARKETING
If a company paid you to watch their commercials on television, you would
probably be more inclined to not get up for a snack, or reach for the mute
button. However, this is not happening and your favorite programs are
interrupted. Your family time may be interrupted by pleas for donations from
charitable organizations or political organizations; and your computer screen
is bombarded thousands of times each day you turn it on, and when you sign
onto the internet.
In an effort to reduce the number of interruptions every person has everyday
through every media available, the push is on for companies to get permission
before taking your time. It would be like a television commercial giving you
a choice of whether to watch the commercial or continuing with the program.
No advertiser in their right mind would offer that choice because they know
their message is broadcast to thousands of viewers and if they had to get
permission from them all, their commercial would never see the light of day.
With the internet, the number of advertising emails sent out on a daily basis
is staggering and most of them are a waste of money as people simply hit the
delete key. They may be interested in the message, but not in the
interruption. A new trend for internet marketing is sending advertising only
to those who give their permission. Whether the next generation of marketing
involving permission marketing is successful will depend on the internet
surfers' hatred of unsolicited marketing materials.
However, no one is going to tell a company it is OK to send them advertising,
unless there is something in it for them. Back to the television commercial;
if the company said watch this commercial and we will send you a free sample
of the advertised product, they would probably get more people to watch.
However, that is not going to happen. With permission marketing, recipients
may agree to receive information through email or links to websites because
they have been entered into a contest, promising them the chance to win a
prize.
A solid permission marketing plan may entail monthly, annual or semiannual
contests that invite people to sign up. The company offers to enter them in a
drawing, or offers online game competition in return for their permission to
send them emails about the sponsor of the contest or game.
Potential customers are more willing to receive the information once they are
entered in the contest. It may also require them to participate in the game
for a certain time period to maintain their eligibility for winning, but in
many cases as long as their permission was given during the time of the
contest, they are considered eligible contestants.
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Author Resource Box
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John Corcoran is a retired High School Teacher of Business Studies, from NSW, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful:
http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlBye for now! John
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