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Tuesday, August 28, 2007
Hi Folks. Sorry for the time lag since the last article, but family always comes first; and we have had a few dramas in the last week. However, all's well again, so it's back to the keyboard. This delay just reinforces my point in today's article about having a business plan and sticking to it. One also has to be flexible when the need arises. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)11 MAKING MONEY ONLINE ISN'T AS EASY AS TURNING ON A COMPUTER. Some people would like to tell you that making money online is as easy as turning on your computer. They might not say it like that, but they'll tell you something like: "This is the only program you will ever need." Or, "We'll give you everything you need to make money at home." They never tell you up front how much time it's going to take, how much money you'll need to invest, or how much knowledge you'll need to develop. Yet,these things are all items you need to know before you start to try making money online. It's not to say that programs that make these types of claims aren't good or even great, but you should know what you're getting into. The first thing you should understand about making money online is that it's never going to make you rich overnight. It can make you rich, and you can make money overnight, but the odds of you getting rich overnight are about the same as winning Lotto or the Lottery - approx. 1 in several million. Knowing this right off the bat is going to put you in a better mind set than most people who try to start a business online. While you may be desperate for cash, desperation is not going to change these facts. If you need a large amount of cash overnight, look somewhere else. But you can start earning income quickly with affiliate programs. Look for programs that pay via PayPal so you can get quick access to your money. You don't have to have one source of income, or even one type of income. You may make some money from affiliate marketing, you may make some money taking surveys or selling items on ebay. Just remember that making money online can be done in many many ways, but it all takes time and effort to really bring in the revenue. Finally, if you're going to start an online business, treat it as a business.i.e. make a business plan, decide on your source and amount of funding, stick to your plan and get all the help you can from reliable sources. ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from NSW, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlTime has run away, so, until next time, bye for now, and stay well and happy! John.
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Monday, August 20, 2007
Three of the great things about doing business on the internet are: the speed with which we can contact people, the vast numbers that can be contacted quickly, and the technical functionality which enables messages to be written as if personally written to each individual, which brings us to autoresponders which is the topic of today's article. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)10 HOW TO WRITE AUTORESPONDERS THAT SELL The key to writing effective autoresponders is to have a clear objective from the beginning. Since autoresponders are being sent to those who are interested in your goods and services, chances are they have already visited your site or have made a purchase in the past. Autoresponders are a way to earn repeat business or to sell a new product. They should not be long and they should have a point that is easy to understand. While many people use autoresponders as a way to reach a large number of people without having to send each person on their mailing list a personal message, you should keep in mind that automated messages do not sell products. Even though your message will be read by thousands of people, making each of them feel special is the goal. Those who receive your message should feel like it was to them from you personally. When writing your message, use a conversational tone. Always include your full name, your company name, and URL so customers can click on it easily when they want to visit your site. Your message should only be one or two paragraphs in length and should mention your web site once or twice. Don't use autoresponders to plug everyday products. This is a waste of time and if those on your email list receive too many messages, they will want to opt out. Save autoresponders for holidays, special sales, new products launches, or any other time you have something important to say. In your opening paragraph, introduce your product. Tell the customer when it is available and where they can find it. Since most people do not take the time to read entire emails from companies and small businesses, you should include contact information in the beginning and at the end of your message. In the second paragraph, you can describe the benefits and features of the new product and offer advice on using it. Since sales letters are generally ignored by customers, an effective autoresponder should not sound like you are trying to sell something. Instead, it should sound more like an update or a friendly reminder to visit your web site. In the subject line, you should include your company name so people will know it's from you. Since spamming has become a big issue in recent years, wording your message and your subject line correctly will keep your message from the bulk mail pile. After sending autoresponders, track their progress to see how many hits you receive as a result. If your message was effective, you will experience an increase in business a few hours after sending the message. Give it a few days to measure the success of your autoresponder. ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from NSW, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlThat's it for today folks. All the best till next time. John
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Thursday, August 16, 2007
It seems to be a fact of life for most people that the older they get the more "stuff" they accumulate; and one day when they stop to draw breath and look around their homes they realise the "stuff" owns them; not the other way around. Well, today I have the perfect solution for you to that little problem. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)9 START A HOME BUSINESS WITH ONLINE AUCTIONS There are many ways that you can start your own home business and enjoy the rewards that come with it. This articles is going to discuss generating extra income by starting your own home business from online auctions. Did you know that there are other places on the internet besides Ebay where you can sell your items. There are Yahoo and MSN auctions, as well as another site that gets a great deal of traffic and potential buyers-Amazon. Some of the great things about all of these sites is that they take very little experience to get started, very little money and not too much time. Additionally, and very important to sales is that these sites already have a great deal of built-in, targeted traffic. It’s hard to make a sale when no one knows where to find your items. Finding products to sell isn’t that hard either. You can get started with some old CD’s or movies or books to get used to the process. Then you might start expanding by cleaning out your own garage or attic. If you don’t find much there… take it a step further and offer to clean or organize garages for your neighbors for a fee. If there’s anything they don’t want, tell them you will dispose of it for them. If it’s something you think you can sell, all the better. Then you can earn money from the service provided and the items that you come away with; not a bad home business. When you get your auctions listed, be sure to have clear, detailed pictures of each item. You know the old adage, “A picture is worth a thousand words.” But remember, a picture isn’t enough. You want to write a great description of each item that you list. Tell people things like how it looks (in case the picture doesn’t load or they just want to read about it) how old it is, any relevant history, what the current going rate is for a new item like yours and what the dimensions are. People like to know what they’re buying and will buy from the person who gives the most information for them to make their purchasing decision. Make sure you have a descriptive title, not a flashy one. Flash doesn’t help you get found when someone is searching for you; good key words and descriptions do. Do some research looking at other items similar to yours and see who has the most bids. Then, see what you think made that item more attractive, and apply that knowledge to your own auctions. With a little practice and effort, you could have a booming home business in no time. Happy selling! ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from NSW, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlThat's all for now. Bye till next time. John. Are You Feeling Adventurous? Try Here: http://www.website.ws/johncorcoran
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Tuesday, August 14, 2007
At the risk of sounding like a broken record, today I want to emphasize the importance of people in the world of business. Whether it is a giant multinational corporation or a sole trader working from home, all business transactions boil down to a contact between two individuals. It's how you handle yourself in these one-to-one situations that will determine your success or failure. Today's article will hopefully give you some ideas that will help. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel)8. FOUR WAYS TO GUARANTEE REPEAT BUSINESS At the backbone of every successful business is the repeat customer. While it is great to get referrals, it is important to realize that a referral may result in an interested individual taking a look at a business or store, but by and large curiosity rarely translates into sales. On the other hand, a customer who already knows what to expect, who understands your way of doing business, and who comes back for more is an almost guaranteed sale! Yet in a day and age when customer service is virtually and certifiably dead – have you ever approached a store employee only to have the person shrug her or his shoulders and tell you it’s not their job? – it becomes harder and harder to entice customers or clients to come back. Nonetheless, here are four ways to guarantee repeat business: 1. Be careful whom you hire. He might be your Cousin Betty’s favorite nephew, but if his attitude leaves something to be desired he will be more of an albatross around your business’ neck than an asset. Business and family sometimes do not mix well, and it may become rather awkward if you have to fire your kid sister, but the bottom line is simple: whoever is working for you is representing the business, and this representation needs to be made in such a way that the customer will love to come back. Personable, kind, and polite service are a must! 2. Know your business just a little better than the competition knows theirs. If you are a carpet cleaner, you will want to keep up with the latest and the greatest innovations. Think of the termite companies that have since time immemorial tented homes in order to eradicate termites with poisonous gasses. The new innovation was orange oil and most companies simply scoffed at the idea – until one or two companies took up the challenge and learned all there was about this new product. These companies are now running circles around the competition and repeat business is guaranteed! 3. Treat your client or customer well. Friendly customer service, superior product or service, and a personalized attitude to the business are a must. Yet so is the ability to apologize and rectify a situation that might have gone wrong. If you are a dog groomer and instead of giving the Bichon Frise its special Bichon cut, you went ahead and mistook it for a poodle and gave it a poodle do........ While this is a big oops, the fact that you are not charging for the service, but instead will make weekly appointments at the customer’s home to even out the cut as it grows out; with complimentary nail clippings and shampoos to boot will go a long ways to ensuring that this customer likes the way you correct a mistake. The odds are good she or he will come back. 4. Last but not least, do not nickel and dime your customers. Many businesses have taken to charging late fees, electricity recovery fees, fuel fees, and a host of other surcharge, fees, and other sums – all of which leave the customers with a bad taste in their mouths. Instead of allowing yourself to follow this questionable business practice, make sure that the price you quote is the price you charge, and rather than trying to keep posted prices low by not factoring in your operating costs, incorporate them in your prices even if this makes you a bit more expensive. When consumers realize that you do not charge extra fees they will love you! ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from NSW, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlIn business, as in life, often the best course is to follow the Golden Rule. That's all for now. Bye till next time. John Are You Feeling Adventurous? http://22985.profitmatic.com/
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Monday, August 13, 2007
Most of us who are building businesses online try, I'm sure, to present our best, most professional face to our visitors/potential customers. Today I'm offering some tips on building an online presence for your business. Hopefully they will increase your happiness and prosperity. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel) FOUR TIPS ON BUILDING AN ONLINE PRESENCE FOR YOUR BUSINESS 7 In a day and age when the Internet is mushrooming and there are virtually no corners of the globe left that are not connected, or at least connectable to the net; you have to have an online presence to stay competitive. Of course, building an online presence for your business is not as easy as it sounds. The number one mistake made by those who are small business owners is to do it themselves and cut costs wherever possible. This leads to a host of sites that look or feel simply unprofessional.- Here are four tips on building an online presence for your business: 1. Hire a professional web designer and ask to see samples of their work. You want to see currently working sites that have been put together by the outfit to ensure that you like what the finished product would look like. It is too easy to be wowed by a web designer’s low price tag only to later end up with a site that is either run of the mill – as it the case with many software programs that only offer one or two variations on a theme – or so packed full of slow loading graphics and flash footage that some consumers who are still not up to date with computing items will be left out. 2. If you decide to go it alone, pay to have your site hosted. While a free host sounds good, your website will also become an advertising solution for the free host. Thus, you will have to display banners, ads, pop ups, and other undesirable bits and pieces in order to have that free site set up. Instead, purchase your domain name and pay for the hosting. 3. Do not overproduce your site. This applies especially to first time webmasters. It is so tempting to add as many “drag and drop” elements on a site as possible. Resist the urge to have email buttons, counters, guest books, weather forecasts, map functions and other items on your site all jostled together. Instead, each page of your web site should be clear, concise, and quick loading. Furthermore, the less links you offer, the less chance there is for a broken link. Consistently stay on top of your links to make sure that customers do not get error notifications. 4. Last but not least, perhaps the most important tip on building an online presence for your company is to have content that is sticky and that will be so useful to your customers that they will either bookmark your site or come back time and again from memory. The goal is to offer unique content, articles, news, and other web content that your clients or customers will appreciate, use, and perhaps also pass on to others. As usual it boils down to: 'Look at your site through your customers' eyes.' ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from Nsw, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.html
Folks, I've decided to add a small additional feature to my blog as well as the (fairly )regular Articles. From time to time, when I come across a site that looks interesting I'll add it to the bottom under the heading 'Are You Feeling Adventurous?' without any comment, and leave it to those who are interested to have a look. That's all for now. Bye till next time. John Are You Feeling Adventurous? http://JCorcoran1.successuniversity.com/new
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Today's article reminds me of the definition of an expert ......."someone from out of town". boom! boom! Yes; it's easy to be glib and disparaging at someone else's expense. However, professionals can add enormous value in a business; either by offering objective solutions to perceived problems,or simply by edifying the staff and making a happy staff even more appreciated. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel) BRINGING IN INSPIRATION THROUGH A CAREER OR MOTIVATIONAL SPEAKER If you have noticed the morale at your office isn't what is used to be, you may want to consider hiring a career/motivational speaker that will talk about career and life goals. Motivational speakers can give insight on issues that are important within the office and allow employees to generate new ideas and help them learn to work together as a team. Most offices go through times of transition and need advice and counseling in order to get through. After scheduling a speaker and sending on the information to everyone in your office, you should prepare them for what will happen next. If there are internal issues that are disruptive to productivity, then they should be addressed prior to the speaker's visit or let those in the office know they will be addressed during the presentation. Motivational speakers can help employees by giving them the tools needed to be successful. This can include adopting a new attitude, becoming a better salesperson, staying organized, and learning how to earn promotions. With these tools, employees should be able to interact more professionally in the office. Speakers can also address office politics, how to remain professional during certain situations, and how to better communicate with others. Even though many companies have HR departments that are supposed to help, a speaker from the outside may be more influential because they are a third party and are not familiar with employees and how they usually act. When choosing a motivational speaker, you should find one that is energetic and who understands your business. This will make relating to employees much easier. Most speakers have exercises that they give to the group during the presentation to see if employees are learning from it. If you have a large group, you may want to ask the speaker to refrain from doing any exercises because it will take too long. Most presentations last an hour or two. If your office is a happy one, you can still bring in a motivational speaker who can talk about personal finances, investing, or taking better care of one's health. There are many topics that speakers can talk about that will inspire and change the lives of employees. Many employees don't know how to invest properly or they haven't taken the time to learn how. A motivational speaker can give tips and advice that they can begin using right away. Inspiration can come from many sources. Sometimes it can come from total strangers. If your office needs a boost or wants to learn about a topic that is important, then hiring a motivational speaker is one way to help your employees in their careers and in their personal lives by following some of the advice they receive. ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from Nsw, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/http://www.affiliateangel.bizhttp://www.AffiliateAngel.biz/pips.htmlAs always, it comes back to the people - the bosses and the staff. Edification is a skill that is sadly lacking and highly underrated in many businesses and is a great antidote to low morale. That's it for now. Cheerio till next time. John
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Sunday, August 12, 2007
I'm sure most of you, like me, have been bombarded with unwanted emails. However, email marketing, properly done, can be a very powerful and rewarding marketing method. If we put ourselves in the position of those receiving our emails, as the following article shows, we can make our email marketing much more effective. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel) EMAIL MARKETING: WHAT GOOD DOES IT DO? In many cases batch email marketing can be waste of time and money, especially if you are sending emails to people who have not agreed to accept emails from you. In that case it could be considered spam and lead to being booted off your internet service provider. It can also create animosity with your subscribers if they receive a constant flow of emails from you that appear to be advertising only, with no benefit to them. Email marketing can be an integral part of your marketing plan and if done correctly can bring in tons of business. If done wrongly it will bring in tons of complaints. Consider when signing up for information online that you are agreeing to accept emails from that company as well as third party companies. One day you open your mailbox and have hundreds of email for items or websites that you have no interest in visiting. You will have to go through each one to stop receiving mail from them and even placing their address in a spam file does not mean none will get through. Use email marketing as a target advertising technique, sending email filled with information the subscribers to your email list will be interested in receiving. Even if they do not read each and every piece you send them, your name will be on their mind and if it is of interest to them, your name will not be put in the trashcan list. If you have different segments to your business, consider a separate email list for each segment. If you offer products and service, there needs to different emails for each one and sending all information to everyone will only serve to aggravate people who get information they have no interest in receiving. Most people scan the subject before opening an email and if they do open it, the first20 to 30 words must be enough to draw them into the rest of the email. If not, they will hit the delete key. The subject has to have an interesting and promising title, and must also pertain to the email. If they get a piece with the subject stating they have won a million dollars and the email tells them about a new mouse trap, they will get upset with you. Keep it honest. Email marketing will only work if the subject line relates to the message and the information being sent is of interest to the recipient. Sending the same email every week will not garner any support from your list members, but will only make it appear that you have nothing new to discuss and should not be wasting their time. Keep the message simple, keep it honest and leave it the discretion of the recipients to remain on your list. Asking them for a reason they want our of their list if they choose that option is OK, but do not continue to press for a reason once they tell you to go away and take your emails with you. ======================== Author Resource Box ======================== John Corcoran is a retired High School Teacher of Business Studies, from Nsw, Australia. His aim is to help people to be successful while building his own internet business. He recommends the following sites as helpful: http://www.AffiliateAngel.biz/optin.html http://www.affiliateangel.biz/blog/ http://www.affiliateangel.biz http://www.AffiliateAngel.biz/pips.html So, here's to effective, targeted email marketing. That's all for now. Bye till next time ! John
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Wednesday, August 8, 2007
Hi Folks. Today we continue the theme of customer service. As you'll see in the following article the ways to mistreat your clients are probably more numerous than ways to look after them. Enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The Affiliate Angel) BE GOOD TO YOUR CLIENTS AND THEY WILL STICK AROUND Have you ever received customer service that was so bad it almost bordered on abuse? You know the kind of treatments some low-paid, uncaring, overworked, h and unappreciative company reps mete out to the client: the eye rolling, the shortness on the phone, the deep sigh of the employee when the client needs something to be explained again and again, the chip on the shoulder, and the downright rude comment that “that” (whatever “that” is) does not fall within the rep’s job description. Being good to your clients will ensure that they will stick around; in a day and age where the Internet provides competition – either by virtue of doing many tasks virtually; or by enabling vendors and service providers from across the globe to connect with eager clients from all over the world – that has already forced many companies out of business, you have to be wise when it comes to client treatment. You need to understand that without your employees and your clients, you would be unable to sit in your office and keep on the lights or pay for the water bill. Thus, even the most callous customer service phobic will acknowledge the need to be good to your clients. Doing so is actually easier than you think! For example, your service needs to be easily accessible. Make sure your phone system is up and working, have enough people to answer the telephone, and ensure that in case of messages being left, someone from your company will return the call within 24 hours. Excessive hold times and missed call backs are a first rate complaint that has sent many a potential client seeking out the competition. Additionally, make sure that your prices are in keeping with the national average. Do not raise rates while failing to raise customer service levels. While rate increases are necessary at times, expecting your clients to stick around if they do not receive added benefits is unrealistic. Soon you will find that they will go elsewhere. Interestingly, most people do not mind paying more for a service, if they perceive that they are receiving more for their money. Failure to provide more for the requested price increase is the great gift that many television cable companies have given to satellite television providers who time and again made the cable companies the butts of their commercials and jokes. Being good to your clientele means keeping your word: if you promise a certain level of customer service, a specific benefit, or simply an in-home appointment to take place between the hours of 8 and 12, make sure you deliver! A client will forgive a call asking to reschedule or expression serious regret at a specific benefit no longer being available and offering a comparable benefit in exchange, but no-call, no-show companies are notorious for losing clients. Be good to your clients and they will stick around! ====================== Author Resource Box ====================== John Corcoran is a retired High School Teacher in Nsw, Australia. His aim is to assist others to be successful while building his own internet business. He recommends all the following sites can be helpful: http://www.AffiliateAngel.biz/optin.htmlhttp://www.affiliateangel.biz/blog/
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Tuesday, August 7, 2007
Hi Folks. Today I want to talk about something that is absolutely essential to any business, and especially for internet business success - advertising. As you will see, there are many ways to go about it. No one way is the best. Its a matter of finding what works for you. It doesn't matter if you have the most fantastic widget ever invented, if no one knows about it you don't have a business..... so please enjoy! Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The AffiliateAngel) ADVERTISING IS THE KEY TO HOME BUSINESS SUCCESS There is no question that advertising is the key to the success of any business – large or small, new or old. Without advertising and marketing practices a business simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. If you have heard the old adage that “it takes money to make money” then you know that advertising does not come for free. A business must consider an advertising campaign budget to keep its numbers up. It has been said that the best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business. Usually, word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience. Most of the time, they tell their friends, family, and coworkers about a particular product or service and in turn new customers come to the business. While word of mouth is a wonderful and free way to get the word out about a business, it is not the “be all end all” of advertising. Advertising with television spots, radio spots, on billboards, and in print are all still very effective ways to get the word out. These methods of advertising are quite expensive and not as realistic for many small businesses. A more economical yet effective way for a business to advertise is online. The Internet is such an integral part of daily life now that it is hard not to advertise on the World Wide Web. The ways in which a business can advertise online are seemingly endless. There are several types of email marketing campaigns, banner advertising, link advertising, websites, and viral marketing. Usually, to engage in a successful email marketing campaign, a business will send past customers an email to announce new products or specials on their website or in their store. Many business owners engage in strategic networking with other business owners in an effort to advertise their businesses. Strategic networking is a way for business owners to meet each other, get the word out about their company, and even to expand their resources and business prospects. One of the newest ways to get the word out about your business and successfully advertise is through social networking. Social networking is much like strategic networking in that it is usually free and occurs through meeting and discussing issues and products. However, social networking is done through modern media such as websites, blogs, and the Internet community. It is highly effective and inexpensive. Regardless of the method of advertising used, a business must use constant advertising campaigns to keep success on the horizon. In essence this means convincing potential customers to buy from you instead of from someone else. ======================= Author Resource Box ======================= John Corcoran is a retired High School Teacher in NSW, Australia. His aim is to help others be successful while building his own internet business. He advises that all of the following sites can be helpful: http://www.affiliateangel.biz/blog/ http://www.AffiliateAngel.biz/optin.html http://www.AffiliateAngel.biz That's it for now. Cheerio till next time. John
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Monday, August 6, 2007
Today we look at ways to increase sales and make a business successful. If the market doesn't want what you have for sale; and you don't have sales, you don't have a business. Author's Name: John Corcoran TC,BA,Assoc.Dip.Small Bus. 6 Tips to Regularly Increase Sales Tip number one. Every business runs on the amount of financial stability that it has. Without it, no company would be able to maintain their level of expertise and precision. There are several ways that a company can increase their sales on a regular basis. The most important tip to increasing business for the company is to have a variety of products and services that are highly needed in that area. By adding new products and services or having trial periods with possible new products, the company will draw in new clients or bring in repeat customers. Tip number two is to sell a higher quality of products. Customers will feel more secure using the company if they know that the products will last for a longer period of time and will stand up to being tested. Having higher quality products can give one company a lead over others that sell close to the same products. Tip number three. Having lower prices can also persuade customers into choosing one company over another. Being able to save money, even by a few dollars, can lead a customer to feel that the company in question is giving them a fair deal. Many of us have been over charged on a product and we'll begin to have harsh feelings towards the store. Tip number four is to have proper advertising. Advertising can make or break a company. The more a company advertises the larger customer base they will secure. There are several ways to advertise, such as on the internet, in local newspapers, on television or even fliering local neighborhoods. Word of mouth is another great advertisement. Every happy customer is sure to tell a friend or family member about their experience. When that friend goes to find a company who does the same services, they will look towards that company as a possible option. Tip number five. Having great customer service will make a customer’s experience worth while. A good experience when purchasing a product, especially when the item is expensive, can cause a customer to return to the store for future products or accessories. Making a customer feel that they have all of the support and attention they can, is an important business strategy that can make each customer feel that they are the center of attention. Tip number six. Customer appreciation is also very important in increasing sales. A customer is more likely to return when they feel that their needs are being taken care of and the company truly wants to have their business. One of the ways to show a customer that they are appreciated is to offer special deals to repeat customers or offer special percentages off storewide. The way to increase sales is to make customers happy and to make the company better known in the community. Increasing sales will mean that the company will remain in business for a considerable amount of time and profits will soar.After all, if you don't have sales you don't have a business, so anything constructive you can do to increase sales is worthwhile. ================================== Author Resource Box ================================== John Corcoran is a retired High School Teacher in NSW, Australia. His goal is to assist others to be successful while building his own internet business. He recommends you visit: http://www.AffiliateAngel.biz
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Sunday, August 5, 2007
At long last, after many promises and false starts we have the beginning of something grand. My web name, the affiliate angel, uses 'angel' in the sense of 'business angel', i.e. someone who helps a business to succeed. That is my purpose in putting articles on my blog. Please feel free to copy them in their entirety, and share them. May you have abundant success. Author Name: John Corcoran TC,BA,Assoc.Dip.Small Bus.(The Affiliate Angel) 4 REASONS WHY CUSTOMER LOYALTY IS VITAL TO YOUR BUSINESS Have you ever wondered why some businesses may set up shop in areas that might not be very conducive to business and do quite well, while others are placed at major thoroughfares where walk by and drive by traffic are all but guaranteed, yet within six months they fold and the place goes up for lease or sale? The truth of the matter is that success is not always determined by your location – although it does play a vital role – but more often than not it is dictated by customer loyalty. Here are four reasons customer loyalty is vital to your business: 1. First and foremost is the fact that a loyal customer is a repeat customer. This person will know about your business practices, about what to expect from your goods or service, the advantages and the disadvantages, and she or he will do business with you in such a way that it is a mutually satisfying transaction. 2. As you establish a relationship with your customer, you are also establishing a relationship with the customer’s family. Thus, it is not uncommon to have the wife bring in the dry cleaning for the family and turns her mother, mother in law, aunt, and best girlfriend on to your business. As the husband is sent one day to pick up the dry cleaning he becomes familiar with the business, and he will tell his brother, business associates, and others who are looking for a drycleaner. Thus, you are suddenly becoming a commodity which is being shared with others. 3. While family referrals are great, business referrals are even better. If you are a dry cleaner, you will want the dress maker down the street to recommend your services to its customers. Similarly, if there is bridal shop with which you may have some professional ties, then these business referrals are simply priceless! Customer loyalties – when you have other business owners or clerks shopping at your store or utilizing your service – are quite often the gateway to a great number of new walk in customers. 4. Yet the fourth and perhaps most important reasons why customer loyalty is vital to your business rests in the fact that many major purchases are not made during the initial contact. For example, if you are a furniture store, you might have someone come in looking for a computer desk. While these may be expensive – depending on the materials – by and large these items are small fish. Yet if the consumer is satisfied with the product, the delivery, the setup and also the price, the odds are good that she or he will be back when it is time to furnish the nursery, buy that new wall unit, or acquire that bedroom set that was saved up for! So, customer loyalty is one of the many foundation stones you have to put in place if you are going to build a successful business. ============================ Author Resource Box ============================ John Corcoran is a retired High School Teacher who is dedicated to helping others to be successful as he builds his internet business. He recommends you visit: http://www.AffiliateAngel.biz Cheerio till next time.
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